Mohd Elfie Nieshaem bin Juferi Mohd Elfie Nieshaem Juferi

SEO-​Friendly WordPress Comments

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Creating unique and SEO-​friendly URLs for blog comments in WordPress can signif­i­cantly enhance your site’s user experi­ence and search engine optimiza­tion. This guide will walk you through the process of ensuring that each comment has its own dedicated page with a descrip­tive URL.

Why Unique URLs for Comments Matter

Unique URLs for comments:

  • Improve user experi­ence by making it easier to share specific comments.
  • Boost SEO by creating more indexed pages with unique content.
  • Provide direct links to user-​generated content, attracting more traffic.

Setting Up Custom Comment URLs

To generate dynamic URLs for blog comments in WordPress, follow these steps:

Step 1: Modify Rewrite Rules

First, you need to modify the rewrite rules in WordPress to support custom URLs for comments. Add the following code to your theme’s functions.php file:

function custom_comment_rewrite_rules() {
add_action('init', 'custom_comment_rewrite_rules');

function custom_query_vars_filter($vars) {
    $vars[] = "comment_id";
    $vars[] = "comment_slug";
    return $vars;
add_filter('query_vars', 'custom_query_vars_filter');

function custom_comment_template_redirect() {
    global $wp_query;
    if (isset($wp_query->query_vars['comment_id']) && isset($wp_query->query_vars['comment_slug'])) {
        include(get_template_directory() . '/single-comment.php');
add_action('template_redirect', 'custom_comment_template_redirect');

This code sets up custom rewrite rules to create URLs like, where 12345 is the unique comment ID.

Step 2: Create the Comment Template

Next, create a template file named single-comment.php in your theme’s direc­tory. This file will handle displaying the comment based on the comment ID and slug.

/* Template Name: Single Comment */

$comment_id = get_query_var('comment_id');
$comment_slug = get_query_var('comment_slug');

if ($comment_id && $comment_slug) {
    $comment = get_comment($comment_id);

    if ($comment) {
        // SEO Optimization
        echo '<title>' . esc_html($comment->comment_author) . '\'s Insights on ' . get_the_title($comment->comment_post_ID) . ' - YourWebsite</title>';
        echo '<meta name="description" content="Read ' . esc_html($comment->comment_author) . '\'s detailed insights on ' . get_the_title($comment->comment_post_ID) . '.">';

        // Schema Markup
        echo '<script type="application/ld+json">
          "@context": "",
          "@type": "Comment",
          "text": "' . esc_html($comment->comment_content) . '",
          "dateCreated": "' . esc_html($comment->comment_date) . '",
          "author": {
            "@type": "Person",
            "name": "' . esc_html($comment->comment_author) . '"
          "about": {
            "@type": "BlogPosting",
            "headline": "' . get_the_title($comment->comment_post_ID) . '"

        // Display Comment
        echo '<h2>Comment by ' . esc_html($comment->comment_author) . '</h2>';
        echo '<div>' . esc_html($comment->comment_content) . '</div>';
        echo '<p>On: <a href="' . get_permalink($comment->comment_post_ID) . '">' . get_the_title($comment->comment_post_ID) . '</a></p>';
    } else {
        echo '<p>No comment found.</p>';
} else {
    echo '<p>No comment data provided.</p>';


This template fetches the comment based on the comment ID and slug from the URL and displays it along with SEO elements like title tags and meta descriptions.

Step 3: Flush Rewrite Rules

After making these changes, you need to flush the rewrite rules. Go to your WordPress dashboard, navigate to Settings” > Permalinks,” and click Save Changes.” This action refreshes the perma­link struc­ture and ensures your custom URLs work correctly.

SEO Best Practices for Comment URLs

Now that you have dynamic URLs for comments, follow these SEO best practices to maximize their impact:

1. Use Descriptive URLs

Ensure the URLs are descrip­tive and include relevant keywords. For example:

This URL is clear, descrip­tive, and includes keywords related to the comment content.

2. Optimize Title Tags

Customize the title tags for comment pages to include relevant keywords and context. This improves search engine visibility and provides a better user experience.

3. Add Meta Descriptions

Write unique meta descrip­tions for each comment page. This enhances click-​through rates from search results by providing a brief overview of the comment’s content.

4. Implement Structured Data

Use struc­tured data (schema markup) to help search engines under­stand the context of the comments. This can improve visibility in search results.

<script type="application/ld+json">
  "@context": "",
  "@type": "Comment",
  "text": "This is an example comment on SEO tips.",
  "dateCreated": "2024-05-23T10:00:00Z",
  "author": {
    "@type": "Person",
    "name": "John Doe"
  "about": {
    "@type": "BlogPosting",
    "headline": "SEO Tips for Beginners"

5. Ensure Mobile Friendliness

Make sure that comment pages are mobile-​friendly and load quickly. Use respon­sive design practices and optimize images and other media.

6. Interlink Comment Pages

Link back to the main post and other relevant comments or articles within the comment pages. This improves internal linking and provides context to both users and search engines.

7. Use Canonical Tags

Use canon­ical tags to avoid dupli­cate content issues, especially if the same comment might appear on multiple pages or contexts.

<link rel="canonical" href="">

8. Enable Social Sharing

Allow and encourage users to share individual comment pages on social media to increase visibility and poten­tial backlinks.


By following these steps, you can create dynamic, SEO-​friendly URLs for blog comments in WordPress. This not only enhances user experi­ence but also boosts your site’s overall SEO perfor­mance. Each comment will have a unique URL, making it easier to share and index, ultimately driving more traffic and engage­ment to your site.

Implement these changes today to start benefiting from improved SEO and user engage­ment through optimized comment URLs.Endmark